Lurik fabric is a traditional fabric developed in the region of Yogyakarta. Popularity striated fabric may lose with batik cloth that has become a national culture. Striated fabrics terkesesan old model was an ancient and outdated, making it less attractive in the world of fashion. At first striated fabric used by many mbok-mok sellers in traditional markets, as a sling. However, after modification and innovation in a variety of things such as coloring a brighter and more varied motives began to market is widely accepted until the middle to upper market segments. Although some product innovations carried out on cloth striated, striated cloth-making is maintained through traditional means with the use of the loom is not a machine.
The particular pattern of traditional striated fabrics and the manufacturing process is still using the hand cause the value of a derivative product selling high striated fabric. Not only the domestic market, striated cloth began to explore overseas market share.
One of the business to his intense industrial fabric crafts Crafts striated is a workshop Lawe Lawe in Bugisan, Bantul, Yogyakarta. Lawe work together with 50 traditional weavers in Bantul and 20 tailors.
Some of the products produced in the form of striated fabric key chains, wallets, bags, clothing, until the bed cover. Price range of products that range between Rp 5,000 and Rp 1.1 million. Striated clothing price range Rp 200,000-Rp 300,000 per piece. The main shooting Lawe is upper middle class society.
Group together businesses in the City Palace courtiers Gede also interested to promote small business making traditional clothes from fabric striated. They utilize traditional striated motifs dominated by black, brown, and white. According to one of its members, Budi Raharjo, each person can complete two striated per day clothes are sold Rp 120,000 per piece.
The market share of striated fabric was wide open. Not only Yogyakarta, some large cities, like Jakarta and Denpasar, is also interested in striated fabric. According to Craft Director Fitria Werdiningsih Lawe, Lawe has also developed marketing with striated cloth began to pioneer export with sample shipments of products to Belgium and Australia. (Galeriukm).
Source:
http://regional.kompas.com/read/2009/11/19/2019053/kerajinan.kain.lurik.berkembang.pesat
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