Utilization of waste coconut shells are quite varied kinds in addition made as a charcoal briquette coconut shell craft a variety of pretty much done by small businesses. However, in order to remain competitive with similar products from other places, my head coconut shell waste business must be good at innovating. Although this is not an easy matter but it must be done, because it will increase marketing and open up a wider marketing network.
Innovation in product processing business waste coconut shells are always conducted by SMEs Handicraft Youth Independent Business, Temulus Village, District Mejobo Holy District, Central Java. With the present type of product innovation efforts increasingly diverse waste coconut shells. Production that have been generated at this time, even admitted that he had there were over 4000 more, from various kinds of handicrafts. Previously only able to produce three to five types of waste products processed coconut shells.
Types of crafts produced, among others, pins, keychains, mugs, and a place to put stationery initially only to meet local demand. But as the development start reaching out area.
With the innovation of SMEs innovation Youth Handicraft Independent Business, targeted marketing to the island of Bali, Lombok and parts of Sumatra. Innovation committed in essence is just a refinement of handicraft products that already exist, making it more attractive to buyers
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