Definition of business partnerships and a good business strategy

1. Definition of business partnerships

Definition of business partnerships is taken from the partners were friends, work colleagues, working partners, associates. Partnership means about the relationship or the fabric of cooperation as partners. Meanwhile, according to Dr. MohammadJafar Hafsah , the partnership is a business strategy undertaken by two or more parties within a certain timeframe to achieve mutual benefits with the principles of mutual need and mutual rearing. Because it is the success of the partnership's business strategy is largely determined by the compliance among the partners in running the business ethics. Two opinion when combined would produce a more perfect definition, that partnership is the fabric of business cooperation which is a business strategy that is conducted between two or more parties with the principle of mutual need, mutual enlarge, and mutual benefit.

Basically, the partnership is a mutually beneficial activities with various forms of cooperation in dealing with and reinforce one another. Julius Bobo stated that the main purpose of the partnership is to develop self-reliant and sustainable development with a foundation and a solid economic structure and economic justice with the people as its main backbone. While the partnership business is a fabric of a copy profitable business cooperation between small to medium or large businesses (corporate partner), accompanied by pembinaandan development by large employers, so it requires a mutual, beneficial, and strengthen its business.

2. Business strategy and marketing strategy

Business strategy and a good marketing strategy is a futuristic strategy that always puts the customer's shoes as higher dimensions and power (the king) and the strategy is to meet several aspects, among others:


1. The service is good
2. Optimizing HR Excellence
3. Utilization of competitive technologies
4. Building a good partnership and good

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