There are a variety of kebabs from the various regions in Indonesia. Among others, satay chicken and goat satay. Satay chicken and goat satay can be enjoyed by the two types of condiments, namely herbs and spices kecap.Sate peanut satay chicken and goats are usually sold with soup or curry goat, which is made using a mixture of bone and meat goat that is not used as skewers.
Target Consumers
All ages and it is definitely love this type of cuisine. Ranging from children to the elderly, though like satay.
Business Info
Meat goats are used for satay is usually the thigh because the more tender, so much better. Processing of goat meat should be careful not to sate hard. Before baking, goat meat should be wrapped using papaya leaves to make it more tender. Young goat meat is also more lenient than the old goat meat. Age range of young goats goat satay is good for 3-5 months.
Merchants can sell on the sate side of the road near the market, offices, housing, or the area around campus. Usually between traders sate has a rule that for certain areas there is only one merchant. So, pay attention to the area around the site before deciding to sell it somewhere in order not to harm each other.
The price of a portion of goat satay Rp 10.000, - s / d Rp 12.000, -. One serving typically contains 10 sticks. The price of a share of cheaper chicken satay, which is Rp 8,000, - s / d Rp 10.000, - contains 10 sticks. Price does not include rice cake or rice. Rice cake and rice prices around Rp 2,000, - per serving. While the price of soup or curry goat around Rp 7,000, - per serving.
Excess
This food is very well known and appreciated by the public, let alone the many types of kebabs on offer. So wherever a business is sure to be the potential to be visited.
Shortage
Many of the competitors with the same type of selling prices varied, so if you want to open a business sate must be smart to make something different and have a taste and price competitive as well.
marketing
Promotion can be done by making a banner that read kind of business that is placed around the tent or wagon. Banners can be equipped with an image or photograph an attractive skewers so that it can bring in visitors. Further promotion can be done by creating a brochure, especially if it serves the inter-message (delivery order), and goat satay served bolsters orders for akikah, weddings, and birthdays.
key to Success
Maintaining the quality and taste way include a tasty marinade and the meat is tender (for goat satay). Soft goat satay which indirectly can expand market share, due to start children to adults can eat it easily.
Location is not always a busy place of business potential as satay. The market share of food is arguably the top middle. The reason the price of one share of sate is considered quite expensive for some people. Locations near offices, housing, food court or shopping center is a strategic place of business a few examples of satay.
Business analysis
Tool Usage Assumptions
Lifetime of the wagon 3 years
The lifetime of cooking equipment (stove, pots, burnt, a pestle and mortar) 1 year
The lifetime of eating utensils (plates, spoons, cups) 1 year
Lifetime of the table and chairs 3 years
investment
Carriage Rp 3,000,000
Cookware Rp 800,000
Tableware Rp 300,000
Tables and Chairs Rp 400,000 +
The total investment of Rp 4.3 million
Operating Costs
Fixed Costs:
Depreciation wagon 1 / 36 x Rp 3,000,000 Rp 83,000
Depreciation cookware 1 / 12 x Rp 800,000 to Rp 67,000
Depreciation tableware 1 / 12 x Rp 300,000 Rp 25,000
Depreciation tables and chairs 1 / 36 x Rp 400.000 Rp 11,000
Rent a place selling Rp 500,000 +
Total fixed costs Rp 686,000
Fixed Costs:
Shopping materials Rp 250,000 to Rp 7.5 million x 30 days
Purchase gas, electricity, sanitation, security and others Rp 150,000 +
Total fixed costs USD 7.65 million
The total operational cost of Rp 8.336 million
monthly recipients
Sales of chicken satay skewers x 150 x 30 days USD 800 USD 3.6 million
Sales of lamb satay skewers x 200 x 30 days Rp 1,200 to Rp 7.2 million
Sales rice dish 20 x Rp 3,000 to Rp 1.8 million x 30 days +
Total average monthly sales of Rp 12.6 million
Advantages = Rp 12,600,000 - Rp 8,336,000 Rp 4,264,000
Break Even Point (BEP)
BEP = Total cost of investment: Profit x 30 days
= USD 4.3 million: 4.264 million x 30 = 30 days
image source: http://raftekpro.com/pro/wp-content/uploads/2010/06/sate-kambing.jpg & http://www.peninsulamalaysiancuisine.com/images/fd02_satay_chicken.jpg
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